The appearance of the first tooth is usually a moment of celebration in the family, tangible proof that their baby is growing up. However, mothers often underestimate the importance of practising oral hygiene right from the start, because although these milk teeth will eventually fall out, they play an important role in the proper development of the dental arches and permanent teeth.

But how can one introduce children to this habit without being forced to chase them round the house with a toothbrush?

The watchword here is: play! Everything is a game for children. So choosing a colourful, attractively shaped toothbrush will help, as well as a good deal of patience. Try to intrigue them, by showing them how to do it and offering the possibility of doing it "alone".

However, this is not the limit of a mother's concern. It is even more important is to know which toothpaste, among the many on the market, is the safest for your child in terms of content. You should always be careful about fluoride, which can be toxic if swallowed. Fluoride is used to counteract tooth decay and demineralisation, but the price you can pay for these benefits is fluorosis (hypomineralisation of the enamel). Clearly, the risks are greater in children, who are more prone to swallow toothpaste, even in small amounts. Teaching children not to swallow toothpaste is certainly important, but not a sufficient precaution. It is important to find a toothpaste that meets all the requirements of safety and hygiene. Biorepair Junior falls into this category because it combats caries and harmful bacteria without the use of fluoride. Instead, it contains microRepair: micro-crystals of hydroxyapatite, identical to the substance found in teeth. This is why it is absolutely safe and suitable for children even under the age of six. Your choice of Biorepair junior will also involve you in a large humanitarian project organised by the Umberto Veronesi foundation, which aims to raise funds to cover the costs of managing and conducting new clinical trials into treatments for cancer in children and adolescents.